What’s Happening
 

Be sure to check this page of our website for member and industry news.

Online Sales Workshop - September 17th
Take Advantage of your North of Boston Membership
Mott's International Marketing Program (Power Point Presentation)
Logan Airport Terminal Displays
MOTT Announces Worldfest
Current Tour Operator's Leads
Current Meeting Planner's Leads
Sales Team - Lead Tracking Form
 

North of Boston CVB-Yankee Magazine Online Sales Workshop
Sheraton Ferncroft Hotel
8:30 a.m - 12:00 p.m.

This workshop is designed to prepare North of Boston CVB members to take advantage of our online partnership with Yankee Magazine.  Accommodations and Attractions will learn how to have their product for sale on more than a dozen websites. You will learn the benefits of packaging with your fellow members and how to leverage packages into increased sales. And most important you will learn how to build revenue for your establishment by taking advantage of the visitors to the internet looking for a vacation/escape idea in MASS/Boston/North of Boston!! Do not let this opportunity pass you by!!!

SEMINAR SCHEDULE

8:30 – 9:00                    Coffee and Networking – Get to know who the players are.

9:00 – 10:15                  Everything you need to know to get going, Learn how to get your product on line and manage your inventory. This applies to both accommodations and attractions. Learn how to control your available rooms, tickets etc. Receive all of the information, forms, etc. that you need to get started.

10:15 – 10:30                Break

10:30 – 11:30                Packaging – See examples of different types of packages. Learn how to create your own packages. Learn how to work with other members to create new and exciting packages for almost every occasion. See the benefits of partnering with others to increase your sales. Hear success stories from the CVB.

11:30 – 12:00                Questions, Get answers to your questions and get individual help.

When you leave you will have everything you need to start selling and packaging online with exposure on more than a dozen websites. RSVP today to rachel@northofboston.org

FORMS
FAQ's for Hotel Partners
Hotel Website Booking Engine Agreement
Flex Hotel Rate Agreement
Service Agreement - Direct Ticketing Program
Service Agreement - Attraction Participation Program
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Are you taking advantage of everything that your North of Boston Membership has to offer?  Leverage your membership in these tight financial times!  We are an extension of your sales force, and a tool for you to utilize to maximize your presence in the tourism community. Click here for FREE and inexpensive ways to make the most of your membership with the North of Boston.  Call 978-977-7760 or email rachel@northofboston.org with any questions or to learn more!  
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Promoting North of Boston at Logan Airport International Terminal

This April, we revamped our display at Logan Airport’s newly renovated International Terminal E.  The six foot high and five foot wide display stands next to the information booth & currency exchange at the international arrivals.  One side displays a sandcastle by Fitzy Snowman Sculpting, and the other features photos and information of the 13 participating members. 

This year, Fitzy made the sandcastle even bigger & better, the background was changed to include two calls to action to the northofboston.org website, and all 13 participating members have a sign on custom made wooden posts.  The opposite side features photos, websites, and the names of the participating members in a colorful, eye-catching display.  The side of the case holds North of Boston and Escapes North brochures.  This is a high traffic location, and the brochures fly off the shelves!

Last year, terminal E saw about 12,745 inbound flights.  We are very happy to again have this opportunity to promote North of Boston to a large, international audience and are thrilled to continue our working relationship with Massport.
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Dear Colleagues, We are writing to invite you to participate for free in Massachusetts WorldFest, a joint project of the Massachusetts Office of Travel and Tourism (MOTT) and the Massachusetts Cultural Council (MCC). With support from Governor Deval Patrick and the Legislature, WorldFest seeks to showcase the rich array of cultural and ethnic festivals that enliven communities across Massachusetts each summer.

The core of WorldFest  is a new, user-friendly website – www.massvacation.com/worldfest — that presents a wide array of cultural and ethnic festivals large and small, in cities and towns from Boston to the Berkshires, from Cape Ann to Cape Cod.  Along with this site, we have planned an aggressive marketing and advertising campaign through the summer to drive visitors from across New England to your events!

The web site, which is live, includes a search engine that allows visitors to search by region, name of event and/or date. If you would like your festival to be included, please complete the attached form; qualified  listings are provided at no cost. We intend the site to be inclusive and as comprehensive as possible.

Our only criteria are that participating festivals represent communities or groups of communities within Massachusetts that share a common ethnic or artistic heritage, or way of life. Massachusetts is home to a host of such groups, ranging from longstanding communities from Native America and Europe to newcomers from Latin America, Africa, and Asia. Each of these, and many others, showcase vital cultural traditions through their public fairs and festivals, which deserve recognition and support. 

Attached please find the Massachusetts WorldFest  logo; we invite you to post this logo on your festival’s own website and link back to www.massvacation.com/worldfest so visitors to your site can find complete information about this exciting summer program.

For more information, please contact Phyllis M. Cahaly, CMD, Domestic Marketing Manager at MOTT, phyllis.cahaly@state.ma.us, 617-973-8509 or Greg Liakos at MCC,  greg.liakos@art.state.ma.us, at 617-727-3668 x343.

Sincerely,
Betsy Wall, Executive Director, MOTT
Anita Walker, Executive Director,MCC

Click here for event submission form
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Sales Team Tracks Leads The NBCVB sales and marketing team are keeping track of all leads booked in our effort to determine which trade shows to attend and where to best spend our marketing dollars, for you, our member. Please complete the portion of this form pertaining to your involvement with the group for every sales lead that you that you book.

Click here for the LEAD TRACKING FORM

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