Marketing and Advertising
Current Opportunities

North of Boston CVB Visitors Guide & Regional Driving Map 2009
Our
annual award-winning magazine-style visitor guide highlights Essex County and is ideal for travel planning. The four-color photos, compelling copy and high-end production present the North of Boston region in all its glory. Again this year, we are incorporating a handy pull-out regional driving map. We will distribute 150,000 copies of the visitor guide and an additional 150,000 copies of stand alone map to local, national and international visitors. This is a “Must Do” for advertisers. Click here for the insertion order.  (top of page)

North of Boston Calendar & Annual Report
Show support for the North of Boston CVB by advertising in its annual calendar. Featuring breath-taking photos from around the region, this 4-color publication highlights the North of Boston’s natural beauty.Two sponsorships available per month. Highlight your organization’s special event or display a company message and logo. Click here for the insertion order.  (top of page)

Great Escapes 2008
Targeted at Winter/Spring travelers, this publication
provides an affordable and accountable way to reach people with proven spending power who are traveling to the state. Mailed directly to 500,000 American Express Cardmembers in the Northeast drive market. Additional distribution to reach audiences in Canada, UK and Ireland. Click here for the insertion order   (top of page)

Massachusetts Getaway Guide 2009
This is the Massachusetts Office of Travel and Tourism's main fulfillment piece with a print run of 750,000 copies.  NBCVB members participating in the regional co-op will receive a 20% discount off of the rates.  A number of value-added opportunities are also available for qualified advertisers on www.massvacation.com such as banner advertising, expanded online listing and reader service requests.
Click here for Visitor Guide specs.          Click here for the insertion order. 

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Yankee Magazine May/June 2008 Travel Issue
Yankee Magazine is going strong with its redesigned look and frequency. The May/June issue will focus on New England and will be available on newsstands for an extended period from April – October 2008.  Yankee subscribers include 95,000 in Mass., 43,000 in Conn., and 37,000 in NY. The median subscriber age is 53, and 27% have an annual household income of $100,000+. SPECIAL: Book before Dec. 15, 2007 and take an additional 10% off. Click here for the insertion order.   (top of page)

Mass. Spring Preprint Free Standing Insert 2008
This glossy newspaper insert program has been a successful lead generator. The four-color 12-page, 10.5” x 11” freestanding newspaper insert will be home delivered to targeted households in key visitor markets including Albany (NY), Bergen, Berkshire, Boston, Cape Cod, Concord (NH), Hartford, Manchester (NH), New Bedford, New Haven, New York, Newark, Portland (ME), Providence (RI), Springfield, Westchester, and Worcester. The spring campaign is distributed to AAA offices nationwide. Print newspaper circulation: 1.2 million. Insertion order not yet available.   (top of page)

Website advertising opportunities
Averaging over 9000 individual visitors each month the North of Boston Website is a natural place to advertise. Enhanced member listings, color photos, banner ads and more will attract people to your location. For more information on how to advertise on the web CLICK HERE. Click here for Website Advertising Rates
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Visitor Center Advertising opportunities
With over 500,000 visitors entering the visitor center each year it is a MUST DO in your advertising program. Brochure space, Display advertising, Direct Phone Links, Outside Advertising, Free Internet Access, the Visitor Center has it all. For Click here for Visitor Center Advertising rates. 
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Boston Baseball - Information coming soon!

Taste -
Information coming soon!

Comcast -
Information coming soon!

Boston Globe Media -
Information coming soon!

North of Boston CVB Ambassador Kit Update 
We have posted the revised Storyteller Ambassador Kits on the website for your front line staff. This is a list of the most frequently asked questions and the answers. Our hope is that CVB members will refer business to other CVB members and that our guests continue to receive the warm welcome this region is known for. If you have any further questions or answers, please send your comments to at jcook@northofboston.org, we want to ensure this document is as helpful as possible. 
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See the North of Boston CVB Ambassador Kit ( PDF File )

Download the Adobe Reader   (top of page)

 

 

 
 

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