FY 2008 Advertising and Marketing Co-op Programs for Members

 
Why Advertise through the CVB?
The North of Boston CVB is a private, non-profit membership-based organization dedicated to promoting the 34 cities and towns of Essex County as a travel destination for visitors, meetings and group tours. As one of Massachusetts’ 13 regional tourism councils, the North of Boston CVB serves as a central source of information for the more than 2.7 million visitors who come to the region each year and fosters economic development through public and private partnerships. Membership advertising dollars coordinated through the CVB help us meet our State grant requirements and affect the overall funding available for the region.

The NBCVB helps our members by:

• Negotiating discounted advertising group rates when possible
• Helping to maximize members’ advertising dollars by researching and recommending quality advertising vehicles
• Building brand recognition of the region through coordinated marketing campaigns.

Please note the upcoming deadlines and plan your advertising activities for the year using the info below. [click here for ad opportunities grid.] We’ve placed insertion order forms online [click here for insertion orders ]. Simply print them out and fax your completed form today to 978-977-7758. Please contact Julie Cook with any questions or ideas at 978-977-7760 x206 or jcook@northofboston.org. We look forward to working with you!  ( top of page )

North of Boston CVB Print Marketing Materials
We are offering advertising in our Visitors Guide and the Regional Driving Map, which will be incorporated into one piece this year. If you only have a limited advertising budget, it’s critical to be part of this new, combined collateral piece. The Regional Driving Map will be a pull-out section that also has sponsorship opportunities on it. The Visitors Guide/Maps are given out at more than a dozen targeted national and international travel trade shows, and are also used to fulfill any requests from visitors who call, email, click on our website or stop at the Visitor Center. It is also the follow-up piece sent to any leads from other magazines and programs. Sign up early to reserve your space. :

• NBCVB’s award-winning Visitors Guide, designed to facilitate travel planning with a new handy, pull-out Regional Driving Map, designed to provide directions and highlight member’s locations.
• NEW THIS YEAR: The NBCVB Calendar & Annual Report will include 2 sponsorships per month. This is a great way to highlight a special event, keep your name in front of members, partners, and state officials, and to associate your brand with the region’s natural beauty.  ( top of page )

North of Boston CVB Website Advertising
Averaging over 9,000 individual visitors each month, the North of Boston Website is a natural place to advertise. Enhanced member listings, color photos, banner ads and more will attract people to your location. For more information on how to advertise on the web Click here for Website Advertising Rates. ( top of page )

North of Boston CVB Visitor Center Advertising
With over 500,000 visitors entering the visitor center each year, it is a MUST DO in your advertising program. Brochure space, Display advertising, Direct Phone Links, Outside Advertising, Free Internet Access, the Visitor Center has it all. Click here for Visitor Center Advertising rates.  ( top of page )

Other Print Advertising
Depending on member interest, the NBCVB this year is offering cooperative advertising opportunities in the following publications:

• Massachusetts Getaway Guide
• Massachusetts Spring Preprint Free-Standing Insert (FSI)
• Massachusetts Lodging Association’s Great Escapes
• Yankee Magazine travel issue
• Boston Baseball.( top of page )

New Opportunities and Media
We are also looking into projects with new members, partners and media, including:

• Comcast Spotlight cable TV and video on demand in key geographic areas (Salem, Cape Ann, Merrimack Valley).
• Boston Globe Media - Boston.com/Explore New England website and Boston Globe Magazine
• Taste Magazine
• Group Tour Magazine – Sent to 15,000 group travel planner in U.S. and Canada
• Boston Spirit (approx. $2,500; circ: 20,000 delivered in-home to area’s gay community)

* Participation levels are determined by member interest. Full rates and program details to come.( top of page )

North of Boston CVB Co-Op Advertising Insertion Order Deadlines

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