The North of Boston Convention and Visitors Bureau, Inc. (NBCVB) is a private, nonprofit, membership based organization responsible for promotion of the North Shore and Merrimack Valley as a travel destination.

Established by legislation as one of the state's thirteen regional tourism councils, NBCVB is the official liaison between the North of Boston region and the Massachusetts Office of Travel and Tourism.

The NBCVB has been in existence since 1955 and has changed its name and location during the course of this time. The Bureau has been located in Salem, Danvers, Beverly and is now in Peabody.

The North of Boston CVB is managed by a professional staff with the Executive Director responsible for the day-to-day operations of the agency. The overall mission of the North of Boston CVB is to develop and implement effective marketing strategies to increase the number of overnight visitors to Massachusetts.

The Executive Director reports to a Board of Directors and its Executive Board (Chairman, Vice Chairman, Treasurer, Secretary, and three at large members). This group of elected representatives along with the Executive Director set the long-range objectives of the organization. The Executive Board meets on a monthly basis, the full board every other month.

The Bureau is presently comprised of a membership of 225 businesses located throughout Essex, Middlesex and Suffolk counties. With aggressive recruitment efforts, that number is expected to grow to over 250 within the next year.

The Bureau works cooperatively with other regional promotional agencies, including the Essex National Heritage Commission, Offices of Tourism, Chambers of Commerce throughout North of Boston. Many of the Chamber Directors serve on the Board of Directors for NBCVB.

Members are encouraged to be actively involved in its association. A number of committees have been established to address the diverse needs of the membership. Existing committees include: Meetings and Conventions Advisory, VIP Pass, Fam Tour, Brochure/Marketing, Special Events, Packaging, Grant Review, Nominating, Visitor Center Advisory and Membership.  New committees are formed to meet specific goals of the organization. There is a monthly Membership Luncheon held on the last Wednesday of the month at one of the member properties. Additional programs/workshops/networking events are held throughout the year on an as needed basis.

The annual Meeting of the NBCVB is held each spring, typically during the month of March. At this meeting, the new slate of officers is elected and the Bureau honors outstanding members or their contribution to the tourism industry.